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Competence |
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The worldwide mail-order market |
The most important mail order countries, companies and developments worldwide. |
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The general success criteria in Direct Marketing | The most important best practice (benchmarks) in the Customer-, Product-, Communication- and Multi-Channel-Marketing |
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The specific success criteria in the Marketing Strategy | The importance of the strategic success criteria polarisation, differentiation, targeting, brand management. |
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Planning of an optimal action chain | Optimising the action chain in the offer mix of a big-book, intermediate, special, acquisition and overstock catalogues. | |
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Optimising the customer marketing mix | Utilising the best practice customer marketing mix for acquisition, activation, reactivation, address-management and service-marketing | |
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Success multiplication instruments |
Increasing the success of your addresses, articles, pages, catalogues and companies significantly, by multiplying them by Cross Listing and/or Cross Selling. | |
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Maximum use of synergies |
The usage of synergies in the creation, buying and selling of articles as well as on all back-office sectors. |
Dr. Bernd Vogt, Herbert-Weichmann-Str. 77, D-22085 Hamburg,
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phone: 0049-40-22 66 68 35, fax: 0049-40-22 66 68 36, e-mail: dr.berndvogt@hamburg.de
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