Dr. Bernd Vogt

	The worldwide mail-order market		The most important mail order countries, companies and developments worldwide.
	The general success criteria in Direct Marketing		The most important best practice (benchmarks) in the Customer-, Product-, Communication- and Multi-Channel-Marketing
	The specific success criteria in the Marketing Strategy		The importance of the strategic success criteria polarisation, differentiation, targeting, brand management.
	Planning of an optimal action chain		Optimising the action chain in the offer mix of a big-book, intermediate, special, acquisition and overstock catalogues.
	Optimising the customer marketing mix		Utilising the best practice customer marketing mix for acquisition, activation, reactivation, address-management and service-marketing
	Success multiplication instruments		Increasing the success of your addresses, articles, pages, catalogues and companies significantly, by multiplying them by Cross Listing and/or Cross Selling.
	Maximum use of synergies		The usage of synergies in the creation, buying and selling of articles as well as on all back-office sectors.